The Value Shift describes how globalization and outsourcing have changed the landscape in which individual firms compete for markets.

Competitiveness starts within a firm, through its value chain. We captured this in ValueMagics, a model that explains how competitiveness can be achieved through value addition: “from cost to value.”

But the dynamics have changed. Today, the competitiveness of an enterprise can no longer be viewed as a stand-alone phenomenon. It is increasingly shaped by the technologies, knowledge, infrastructure, institutions, resources, markets and other forces that surround it.

So we need to look beyond the enterprise — to understand which elements of the ecosystem enable and drive an enterprise’s competitiveness. That is ValueNomics.

In The Value Shift, we bring these two perspectives together: from understanding how an enterprise creates value to exploring the environment in which it operates and the forces that shape its potential to compete. 

And we make that journey concrete. Through real companies from all corners of the world, we explore what happened to them — success or failure — and, most importantly, why.

work in progress