When we started the Centre for Competitiveness — our mission was clear: equipping SMEs in emerging economies to compete successfully in international markets.

Our guiding principle was — and still is:

From cost to value

Don't compete on price. Price competition leads to a downward spiral that most companies eventually lose. Compete on added value. That is where an entrepreneur can show what the company is really worth - That is ValueMagics

ValueMagics focuses on the enterprise level — on how an individual company creates and captures value through its value chain. But the dynamics of competitiveness have changed. Today, the competitiveness of an enterprise can no longer be viewed as a stand-alone phenomenon.

But companies compete within ecosystems. Their competitiveness is increasingly shaped by the technologies, knowledge, infrastructure, institutions, resources, markets and other forces that surround them.

So we need to look beyond the enterprise. To understand which elements of the ecosystem enable and drive an enterprise's competitiveness - That is ValueNomics

ValueShift brings these two perspectives together: from understanding how an enterprise creates value to understanding the forces that shape its potential to compete. And we make that journey concrete.

Through real companies from all corners of the world, we explore what happened — success or failure — and, most importantly, why.

work in progress