Effective Sales Content Boosts Productivity


Small bite sized pieces of knowledge delivered continuously on mobile devices has proven to be substantially more effective in transferring and retaining information.

Onboarding and Training

Ramp up new salespeople 25% faster. Improve training completion rates by up to 30%.

Sales Content and Tools

Lower content creation costs by 30%.

Reduce content production lead times by up to 50%. 

Value Messaging

Only 10% of salespeople focus on value during sales conversations. Provide value messaging and content to differentiate and beat your competitors.

Activator Software for Creating Interactive Content

Activator is an all-in-one SaaS solution enabling you to capture, create and measure rich interactive mobile-optimized content….easily and cost effectively.

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Sales Content Creation Services

Arm your reps with effective sales content and tools. Our experienced team gets content out to the field quickly, so you get results faster.

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Sales Content Strategy

Align your people, process and technologies. Our workshops help you develop a continuous, disciplined approach to sales content publication, distribution and management.

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An Effective Sales Content Strategy is Key to Sales Productivity

Find out how to better align your people, processes and sales enablement technology to improve win rates and exceed your sales goals.

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The Value Shift Difference


The Activator, our interactive content creation software along with our services are laser-focused on the challenges and needs of your sales, marketing and sales enablement teams.


With our 25 years of experience we’ve developed strategies and processes that result in better sales content with faster lead times and costs up to 30% lower than those of marketing agencies


Social, mobile, cloud and sales enablement technology are in our DNA. We know how to build and manage your content in the context of your CRM, sales enablement and other technologies.

Need help creating sales content and tools?


Playbooks/Guided Selling


Sales Content Curation


Sales Messaging


Sales Training Content & Programs


Sales Presentations


Sales Content Program Management

Contact us to take the first step to great sales content

Fill out the form to request a call. Or call us today at 855-259-2853.